role: strategist/creator/designer
type: class group project
team: 2 members total
The longest stretch of road a trucker would have to endure without any stops or alternate routes is between Tonopah and Ely, Nevada.
The route is 170 miles and takes roughly 2.5 hours.
~94% of truckers are male so you can bet that they experience discomfort down there during this long haul.
These six billboards would be placed 30 miles apart on this stretch of road.
Throughout, these billboards will draw attention to the discomfort of chaffing.
So much so that the trucker will be eager to get relief.
Once the trucker makes it to Ely, they will finally be able to try Dollar shave club ball spray for themselves.
And just like that, their journey of discomfort comes to an end with the help from Dollar Shave Club's ball spray.